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The Villa Group

Social Media Analytics

Working with The Villa Group through one of the most challenging periods in the history of Mexican tourism, Aviatech utilized sophisticated social media tools to discover, define, inform, and enact ongoing social media activity to build their online awareness and to shape and affect perception about Mexican issues.

Through detailed and ongoing monitoring and measurement, Aviatech provided constant visibility into campaign trends and effect by utilizing a custom dashboard reporting tool, then distilling insights, issues, and actions and delivering this strategic horsepower monthly for The Villa Group’s decision makers.